Amira Hidayat
London-based Senior Product Designer — AI, Enterprise UX, Design Systems
7 years across the UK, EMEA, and APAC, I find the gap between how systems work and how people need them to work — and close it.
Let’s Talk
Read Selected Works
Enterprise UX
Spatial
AI
Site Intelligence for QSR
QSR chains make multi-million dollar expansion decisions with Excel spreadsheets and multiple site visits. I designed the product to compress this into a single session.
Read Case Study
Enterprise UX
Design Systems
AI
Decision Intelligence Omni-Agent
Consolidated 10+ fragmented AI agents into a unified system. 15% → 95% design system adoption
Read Case Study
Research Extensive
Consumer Product
Service Design
0→1 Invite & Guest Management Platform
Founded in Jakarta and expanded to London. 10,000+ digital invitations sent, with 98% client satisfaction.
Read Case Study
Agency
Interactive Exhibition
Creative Direction
DSO 50th Anniversary Exhibition
50 years of defence history. Six chapters. 4m 39s average engagement. Recognised and shared by Prime Minister Lee Hsien Loong.
Read Case Study
More Selected Works
Click an image to explore the project
Design of CUE’s first English site & brand icon to cater towards the Western market.
Talks
Contributing to the UI/UX community through talks, training, and workshops
UX Expert & Speaker · Vokraf · 2022–2023
Developed UI/UX curriculum for online training. Selected as on-camera speaker.
Subject Matter Expert · Binar Academy · 2021–2022
Taught Telkom Indonesia and KB Bukopin employees. 100% graduation rate. 4.9/5 rating. Curriculum adopted organisation-wide.
Guest Speaker · Universitas Gadjah Mada · 2022
Design 101: Starting a Career as a UI/UX Designer
Guest Speaker · Universitas Gadjah Mada · 2021
UI/UX: The Important Aspects of Technology.
Credentials
BSc with Honors
Computer Science
MSc in Tech Innovation & Entrepreneurship
Executive Program in Human-Computer Interaction for UX Design
Business Analytics, Economics for Managers and Financial Accounting
Enterprise Design Thinking Practitioner
Team Essentials for Artificial Intelligence (AI)
About
I learned to use computer interfaces at 3, before I could read. My dad used to carry a big bulky laptop everywhere so I could play on it — upgrading it year by year, bringing home children's games. I loved those games. I've been thinking about how humans and technology find each other ever since.
That curiosity became a Computer Science degree, a machine learning thesis, and a career designing AI and digital products for enterprises across the world.
Along the way, another degree — Technology Innovation at Bristol — and programs at MIT and Harvard that sharpened how I think about building products.
For a period, I founded two ventures with designers and developers I trusted, one of them called Momentree still operates to this day. The education was in knowing when to move on.
I have been fortunate to move through the world widely — twenty-five+ countries across Europe, Asia, Africa, and Australia, from Iceland to Morocco to Australia, several revisited — and working across some of the world’s biggest cities such as London, Singapore and Jakarta. It shapes the work in ways that are difficult to articulate and impossible to replicate.
Reviews
What managers, peers and the designers I led say about working with me.
All
Managed me
Worked with me
Reported to me
Managed me
“Flawless and on brand.”
Daniel Posavac
CEO, Mediatropy
Worked with me
“Meticulous planning and strategic approach.”
Dom Hruskar
Business Development Manager, Bonsey Jaden
Reported to me
“Encouraged me to improve and be better.”
Julie Ann Jose
UI/UX Designer
Managed me
“Absolutely superb.”
Iain McMullan
Head of Strategy & Comms, Motion: For Impact
Worked with me
“A plan in place for every project.”
Raisa Meutia
Product Designer
Managed me
“A complete designer.”
Jean Paul
APAC Business Lead, Advertising & Communication
Hover a note to read the full review
Amira Hidayat
London-based Senior Product Designer — AI, Enterprise UX, Design Systems
7 years across the UK, EMEA, and APAC, I find the gap between how systems work and how people need them to work — and close it.
Read Selected Works
Enterprise UX
Spatial
AI
Site Intelligence for QSR
QSR chains make multi-million dollar expansion decisions with Excel spreadsheets and multiple site visits. I designed the product to compress this into a single session.
Read Case Study
Enterprise UX
Design Systems
AI
Decision Intelligence Omni-Agent
Consolidated 10+ fragmented AI agents into a unified system. 15% → 95% design system adoption
Read Case Study
Research Extensive
Consumer Product
Service Design
0→1 Invite & Guest Management Platform
Founded in Jakarta and expanded to London. 10,000+ digital invitations sent, with 98% client satisfaction.
Read Case Study
Agency
Interactive Exhibition
Creative Direction
DSO 50th Anniversary Exhibition
50 years of defence history. Six chapters. 4m 39s average engagement. Recognised and shared by Prime Minister Lee Hsien Loong.
Read Case Study
More Selected Works
Click an image to explore the project
Design of CUE's first international site & brand icon to cater towards the Western market
Talks
Contributing to the UI/UX community through talks, training, and workshops
UX Expert & Speaker · Vokraf · 2022–2023
Developed UI/UX curriculum for online training. Selected as on-camera speaker.
Subject Matter Expert · Binar Academy · 2021–2022
Taught Telkom Indonesia and KB Bukopin employees. 100% graduation rate. 4.9/5 rating. Curriculum adopted organisation-wide.
Guest Speaker · Universitas Gadjah Mada · 2022
Design 101: Starting a Career as a UI/UX Designer
Guest Speaker · Universitas Gadjah Mada · 2021
UI/UX: The Important Aspects of Technology.
Credentials
BSc with Honors
Computer Science
MSc in Tech Innovation & Entrepreneurship
Executive Program in Human-Computer Interaction for UX Design
Business Analytics, Economics for Managers and Financial Accounting
Enterprise Design Thinking Practitioner
Team Essentials for Artificial Intelligence (AI)
About
I learned to use computer interfaces at 3, before I could read. My dad used to carry a big bulky laptop everywhere so I could play on it — upgrading it year by year, bringing home children's games. I loved those games. I've been thinking about how humans and technology find each other ever since.
That curiosity became a Computer Science degree, a machine learning thesis, and a career designing AI and digital products for enterprises across the world.
Along the way, another degree — Technology Innovation at Bristol — and programs at MIT and Harvard that sharpened how I think about building products.
For a period, I founded two ventures with designers and developers I trusted, one of them called Momentree still operates to this day. The education was in knowing when to move on.
I have been fortunate to move through the world widely — twenty-five+ countries across Europe, Asia, Africa, and Australia, from Iceland to Morocco to Australia, several revisited — and working across some of the world’s biggest cities such as London, Singapore and Jakarta. It shapes the work in ways that are difficult to articulate and impossible to replicate.
Reviews
What managers, peers and the designers I led say about working with me.
All
Managed me
Worked with me
Reported to me
Managed me
“Flawless and on brand.”
Daniel Posavac
CEO, Mediatropy
Worked with me
“Meticulous planning and strategic approach.”
Dom Hruskar
Business Development Manager, Bonsey Jaden
Reported to me
“Encouraged me to improve and be better.”
Julie Ann Jose
UI/UX Designer
Managed me
“Absolutely superb.”
Iain McMullan
Head of Strategy & Comms, Motion: For Impact
Worked with me
“A plan in place for every project.”
Raisa Meutia
Product Designer
Managed me
“A complete designer.”
Jean Paul
APAC Business Lead, Advertising & Communication
Hover a note to read the full review
Back to the top
Amira Hidayat
London-based Senior Product Designer — AI, Enterprise UX, Design Systems
7 years across the UK, EMEA, and APAC, I find the gap between how systems work and how people need them to work — and close it.
What I’ve Shipped
More Works
I’ve explored a wide range of work—and I’m excited to share it with you.
Play
Apps, tools, ideas, and product experiments I shipped on the side.
Coming Soon
Amira Hidayat
Senior Product Designer | AI & Enterprise UX | Scaling Design Systems
Connect on LinkedIn
Read Case Studies
Selected works
See how I designed AI decision intelligence, an omni-agent or a national exhibition
Enterprise UX
Spatial
AI
Site Intelligence for QSR
QSR chains make multi-million dollar expansion decisions with Excel spreadsheets and multiple site visits. I designed the product to compress this into a single session.
Read Case Study
Enterprise UX
Design Systems
AI
Decision Intelligence Omni-Agent
Consolidated 10+ fragmented AI agents into a unified system. 15% → 95% design system adoption
Read Case Study
Research Extensive
Consumer Product
Service Design
0→1 Invite & Guest Management Platform
Founded in Jakarta and expanded to London. 10,000+ digital invitations sent, with 98% client satisfaction.
Read Case Study
Agency
Interactive Exhibition
Creative Direction
DSO 50th Anniversary Exhibition
50 years of defence history. Six chapters. 4m 39s average engagement. Recognised and shared by Prime Minister Lee Hsien Loong.
Read Case Study
More Selected Works
Click an image to explore the project
Design of CUE's first international site & brand icon to cater towards the Western market
Talks
Contributing to the UI/UX community through talks, training, and workshops
UX Expert & Speaker · Vokraf · 2022–2023
Developed UI/UX curriculum for online training. Selected as on-camera speaker.
Subject Matter Expert · Binar Academy · 2021–2022
Taught Telkom Indonesia and KB Bukopin employees. 100% graduation rate. 4.9/5 rating. Curriculum adopted organisation-wide.
Guest Speaker · Universitas Gadjah Mada · 2022
Design 101: Starting a Career as a UI/UX Designer
Guest Speaker · Universitas Gadjah Mada · 2021
UI/UX: The Important Aspects of Technology.
Credentials
BSc with Honors
Computer Science
MSc in Tech Innovation & Entrepreneurship
Executive Program in Human-Computer Interaction for UX Design
Business Analytics, Economics for Managers and Financial Accounting
Enterprise Design Thinking Practitioner
Team Essentials for Artificial Intelligence (AI)
Reviews
What managers, peers and the designers I led say about working with me.
All
Managed me
Worked with me
Reported to me
Managed me
“Flawless and on brand.”
Daniel Posavac
CEO, Mediatropy
Worked with me
“Meticulous planning and strategic approach.”
Dom Hruskar
Business Development Manager, Bonsey Jaden
Reported to me
“Encouraged me to improve and be better.”
Julie Ann Jose
UI/UX Designer
Managed me
“Absolutely superb.”
Iain McMullan
Head of Strategy & Comms, Motion: For Impact
Worked with me
“A plan in place for every project.”
Raisa Meutia
Product Designer
Managed me
“A complete designer.”
Jean Paul
APAC Business Lead, Advertising & Communication
Hover a note to read the full review
About
I learned to use computer interfaces at 3, before I could read. My dad used to carry a big bulky laptop everywhere so I could play on it — upgrading it year by year, bringing home children's games. I loved those games. I've been thinking about how humans and technology find each other ever since.
That curiosity became a Computer Science degree, a machine learning thesis, and a career designing AI and digital products for enterprises across the world.
Along the way, another degree — Technology Innovation at Bristol — and programs at MIT and Harvard that sharpened how I think about building products.
For a period, I founded two ventures with designers and developers I trusted, one of them called Momentree still operates to this day. The education was in knowing when to move on.
I have been fortunate to move through the world widely — twenty-five+ countries across Europe, Asia, Africa, and Australia, from Iceland to Morocco to Australia, several revisited — and working across some of the world’s biggest cities such as London, Singapore and Jakarta. It shapes the work in ways that are difficult to articulate and impossible to replicate.
Back to the top