Amira Hidayat
Leading product design for 7+ years in the UK, EMEA, and APAC, I find the gap between how systems work and how people need them to work. Then I close it.
Selected Works
Spatial
Enterprise UX
AI
Site Intelligence for QSR
QSR chains make multi-million dollar expansion decisions with Excel spreadsheets and multiple site visits. I rebuilt the product that compresses that to a single session.
Read Case Study
Research-Extensive
Consumer Product
Service Design
0-1 Invite & Guest Management Platform
Built from 0 in Jakarta. Tested at real weddings in London. 98% client satisfaction.
Read Case Study
Agency
Interactive Exhibition
Creative Direction
DSO 50th Anniversary Exhibition
50 years of defense history. Six chapters. 4m 39s average engagement. Shared & celebrated by Prime Minister Lee Hsien Loong.
Read Case Study
Design Systems
Enterprise UX
AI
Decision Intelligence Omni-Agent
Multiple fragmented AI agents to one powerhouse. Design system adoption from 15% to 95%.
Read Case Study
More Works
Sites, microsites, data centre portals, compliance systems, consumer mobile apps.
Design of CUE’s first English site & brand icon to cater towards the Western market.
Talks
Giving back to the UI/UX community through talks, training and workshops
UX Expert & Speaker · Vokraf · 2022–2023
Developed UI/UX curriculum for online training. Selected as on-camera speaker.
Subject Matter Expert · Binar Academy · 2021–2022
Taught Telkom Indonesia and KB Bukopin employees. 100% graduation rate. 4.9/5 rating. Curriculum adopted organisation-wide.
Guest Speaker · Universitas Gadjah Mada · 2022
Design 101: Starting a Career as a UI/UX Designer
Guest Speaker · Universitas Gadjah Mada · 2021
UI/UX: The Important Aspects of Technology.
Credentials
BSc with Honors
Computer Science
MSc in Tech Innovation & Entrepreneurship
Executive Program in Human-Computer Interaction for UX Design
Business Analytics, Economics for Managers and Financial Accounting
Enterprise Design Thinking Practitioner
Team Essentials for Artificial Intelligence (AI)
Reviews
Amira is a very talented designer and design thinker. With strong technical skills, and an excellent creative mind, Amira is both fantastic as a team member, as well as a manager / leader. Her attention to detail, strategic thinking and design eye ensure that all her work is flawless and on brand.
Daniel Posavac, CEO of Mediatropy
I have to say that her broad skills around creativity, UX and presenting are absolutely superb. Her articulation if the ideas always managed to gain our partners' trust quickly, and her work is speedy, diligent and on-point.
Daniel Posavac, CEO of Mediatropy
Amira is a very talented designer and design thinker. With strong technical skills, and an excellent creative mind, Amira is both fantastic as a team member, as well as a manager / leader. Her attention to detail, strategic thinking and design eye ensure that all her work is flawless and on brand.
Daniel Posavac, CEO of Mediatropy
About
I've been thinking about how humans and technology find each other since I was 3. My dad used to carry a big bulky laptop everywhere so I could play on it — upgrading it year by year, bringing home children's games. I loved those games.
That curiosity became a Computer Science degree, a machine learning thesis, and a career designing AI and digital products for enterprises across the UK, EMEA, and APAC.
Along the way, another degree — Technology Innovation at Bristol — and programs at MIT and Harvard that sharpened how I think about building products.
For a period, I founded two ventures with designers and developers I trusted, one of them called Momentree still operates to this day. The education was in knowing when to move on.
I have been fortunate to move through the world widely — twenty-five countries across Asia, Africa, Australia, and Europe, from Iceland to Morocco, several revisited. It shapes the work in ways that are difficult to articulate and impossible to replicate any other way.
Open to the right conversation — roles, contracts, or advisory.
Book a call
Amira Hidayat
Leading product design for 7+ years in the UK, EMEA, and APAC, I find the gap between how systems work and how people need them to work. Then I close it.
Selected Works
Spatial
Enterprise UX
AI
Site Intelligence for QSR
QSR chains make multi-million dollar expansion decisions with Excel spreadsheets and multiple site visits. I rebuilt the product that compresses that to a single session.
Read Case Study
Agency
Interactive Exhibition
Creative Direction
DSO 50th Anniversary Exhibition
50 years of defense history. Six chapters. 4m 39s average engagement. Shared & celebrated by Prime Minister Lee Hsien Loong.
Read Case Study
Researc Extensive
Consumer Product
Service Design
0-1 Invite & Guest Management Platform
Built from 0 in Jakarta. Tested at real weddings in London. 98% client satisfaction.
Read Case Study
Design Systems
Enterprise UX
AI
Decision Intelligence Omni-Agent
Multiple fragmented AI agents to one powerhouse. Design system adoption from 15% to 95%.
Read Case Study
More Works
Sites, microsites, data centre portals, compliance systems, consumer mobile apps.
Design of CUE's first international site & brand icon to cater towards the Western market
Talks
Giving back to the UI/UX community through talks, training and workshops
UX Expert & Speaker · Vokraf · 2022–2023
Developed UI/UX curriculum for online training. Selected as on-camera speaker.
Subject Matter Expert · Binar Academy · 2021–2022
Taught Telkom Indonesia and KB Bukopin employees. 100% graduation rate. 4.9/5 rating. Curriculum adopted organisation-wide.
Guest Speaker · Universitas Gadjah Mada · 2022
Design 101: Starting a Career as a UI/UX Designer
Guest Speaker · Universitas Gadjah Mada · 2021
UI/UX: The Important Aspects of Technology.
Credentials
BSc with Honors
Computer Science
MSc in Tech Innovation & Entrepreneurship
Executive Program in Human-Computer Interaction for UX Design
Business Analytics, Economics for Managers and Financial Accounting
Enterprise Design Thinking Practitioner
Team Essentials for Artificial Intelligence (AI)
Reviews
Amira is a very talented designer and design thinker. With strong technical skills, and an excellent creative mind, Amira is both fantastic as a team member, as well as a manager / leader. Her attention to detail, strategic thinking and design eye ensure that all her work is flawless and on brand.
Daniel Posavac, CEO of Mediatropy
I have to say that her broad skills around creativity, UX and presenting are absolutely superb. Her articulation if the ideas always managed to gain our partners' trust quickly, and her work is speedy, diligent and on-point.
Daniel Posavac, CEO of Mediatropy
Amira is a very talented designer and design thinker. With strong technical skills, and an excellent creative mind, Amira is both fantastic as a team member, as well as a manager / leader. Her attention to detail, strategic thinking and design eye ensure that all her work is flawless and on brand.
Daniel Posavac, CEO of Mediatropy
About
I've been thinking about how humans and technology find each other since I was 3. My dad used to carry a big bulky laptop everywhere so I could play on it — upgrading it year by year, bringing home children's games. I loved those games.
That curiosity became a Computer Science degree, a machine learning thesis, and a career designing AI and digital products for enterprises across the UK, EMEA, and APAC.
Along the way, another degree — Technology Innovation at Bristol — and programs at MIT and Harvard that sharpened how I think about building products.
For a period, I founded two ventures with designers and developers I trusted, one of them called Momentree still operates to this day. The education was in knowing when to move on.
I have been fortunate to move through the world widely — twenty-five countries across Asia, Africa, Australia, and Europe, from Iceland to Morocco, several revisited. It shapes the work in ways that are difficult to articulate and impossible to replicate any other way.
Open to the right conversation — roles, contracts, or advisory.
Book a call
Amira Hidayat
Leading product design in the UK, EMEA, and APAC, currently based in London. I find the gap between how systems work and how people need them to work. Then I close it.
What I’ve Shipped
More Works
I’ve explored a wide range of work—and I’m excited to share it with you.
Play
Apps, tools, ideas, and product experiments I shipped on the side.
Coming Soon
Amira Hidayat
Senior Product Designer | AI & Enterprise UX | Scaling Design Systems
Connect on LinkedIn
Read Case Studies
Selected works
See how I turn complex problems into wonderful experiences
Selected Works
Enterprise UX
Spatial
AI
Site Intelligence for QSR
QSR chains make multi-million dollar expansion decisions with Excel spreadsheets and multiple site visits. I rebuilt the product that compresses that to a single session.
Read Case Study
Enterprise UX
Design Systems
AI
Decision Intelligence Omni-Agent
Multiple fragmented AI agents to one powerhouse. Design system adoption from 15% to 95%.
Read Case Study
Research Extensive
Consumer Product
Service Design
0-1 Invite & Guest Management Platform
Built from 0 in Jakarta. Tested at real weddings in London. 98% client satisfaction.
Read Case Study
Agency
Interactive Exhibition
Creative Direction
DSO 50th Anniversary Exhibition
50 years of defense history. Six chapters. 4m 39s average engagement. Shared & celebrated by Prime Minister Lee Hsien Loong.
Read Case Study
More Works
Sites, microsites, data centre portals, compliance systems, consumer mobile apps.
Design of CUE's first international site & brand icon to cater towards the Western market
Talks
Giving back to the UI/UX community through talks, training and workshops
UX Expert & Speaker · Vokraf · 2022–2023
Developed UI/UX curriculum for online training. Selected as on-camera speaker.
Subject Matter Expert · Binar Academy · 2021–2022
Taught Telkom Indonesia and KB Bukopin employees. 100% graduation rate. 4.9/5 rating. Curriculum adopted organisation-wide.
Guest Speaker · Universitas Gadjah Mada · 2022
Design 101: Starting a Career as a UI/UX Designer
Guest Speaker · Universitas Gadjah Mada · 2021
UI/UX: The Important Aspects of Technology.
Credentials
BSc with Honors
Computer Science
MSc in Tech Innovation & Entrepreneurship
Executive Program in Human-Computer Interaction for UX Design
Business Analytics, Economics for Managers and Financial Accounting
Enterprise Design Thinking Practitioner
Team Essentials for Artificial Intelligence (AI)
Reviews
I have to say that her broad skills around creativity, UX and presenting are absolutely superb. Her articulation if the ideas always managed to gain our partners' trust quickly, and her work is speedy, diligent and on-point.
Daniel Posavac, CEO of Mediatropy
Her meticulous planning and strategic approach ensured effective coordination and timely completion of tasks. Throughout the design process, Amira displayed a keen understanding of the target audience, incorporating feedback to refine and improve her work. Beyond her professional abilities, Amira's warm and engaging personality made our collaboration a truly enjoyable experience.
Iain McMullan, Head of Strategy at Motion: For Impact
Amira is a very talented designer and design thinker. With strong technical skills, and an excellent creative mind, Amira is both fantastic as a team member, as well as a manager / leader. Her attention to detail, strategic thinking and design eye ensure that all her work is flawless and on brand.
Dom Hruskar, Business Development Manager at Bonsey Jaden
About
I've been thinking about how humans and technology find each other since I was 3. My dad used to carry a big bulky laptop everywhere so I could play on it — upgrading it year by year, bringing home children's games. I loved those games.
That curiosity became a Computer Science degree, a machine learning thesis, and a career designing AI and digital products for enterprises across the UK, EMEA, and APAC.
Along the way, another degree — Technology Innovation at Bristol — and programs at MIT and Harvard that sharpened how I think about building products.
For a period, I founded two ventures with designers and developers I trusted, one of them called Momentree still operates to this day. The education was in knowing when to move on.
I have been fortunate to move through the world widely — twenty-five+ countries across Asia, Africa, Australia, and Europe, from Iceland to Morocco to Australia, several revisited. Having worked at some of the world’s biggest cities such as London, Singapore and Jakarta. It shapes the work in ways that are difficult to articulate and impossible to replicate any other way.
Open to the right conversation — roles, contracts, or advisory.
Book a call